GOP's ad wizard faces 'demons'
In one spot, a moderate Republican congressman is portrayed as a demon sheep -- a threat to the Republican flock. In another ad, a candidate for governor declares to viewers, "I'm one tough nerd!" And, of course, there's the now-infamous "I am not a witch" spot.
These are among the most talked-about campaign commercials and videos of this political season. And they're all brought to you by Republican producer Fred Davis.
His secret to a winning ad? "To me, it has to stand out. And you have to talk about it," an excited Davis said. "It has to be different."
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